This survey is conducted for my master's thesis at the Technical University of Berlin at the Chair of Information and Communication Management. The results of this study may be used in similar future research as well.

The aim of this survey is to study AI (Artificial Intelligence)-generated customer reviews in an eCommerce setting. On the following pages, you will be put into a setting where Amazon customer reviews from the Home and Kitchen category will be shown. For each of these reviews, you are to decide whether it was written by a human or an AI. For some reviews you might see an indicator stating that the review has likely been AI-generated. This relies on an automatic AI-based detection system.
There will be 8 reviews in total.

For the success of the study, it is important that you fill out the questionnaire completely and do not omit any of the questions. Please always read the entire review. Completing the survey will take approximately 8 - 10 minutes.

The following pages will ask sociodemographic questions like your age and highest educational qualification. The collection and evaluation of your data are anonymous and will solely be used for research purposes! Be assured that no data will be collected which can reasonably identify you. Please refrain from entering identifying information in text fields.